The application of Narrative transportation in hard luxury business marketing (online marketing) on the potential customer in the Czech Republic. – Richard Kapusta
Richard Kapusta
Bachelor's thesis
The application of Narrative transportation in hard luxury business marketing (online marketing) on the potential customer in the Czech Republic.
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Abstract:
The luxury industry plays a distinct part of the market and has experienced significant growth and transformation in recent years. The emergence of hard luxury as a separate market segment plays a crucial role in the luxury market. Hard luxury is characterized by high-quality, long-lasting products such as jewelry, watches, and precious accessories. These qualities capture the attention of consumers …moreAbstract:
the significant growth and transformation of the hard luxury market segment in recent years, there is a lack of understanding regarding the emotional drivers that influence consumer behavior and purchase decisions for hard luxury products. The current marketing strategies focus on the general public with the lack of personal approach among Czech and Slovak hard luxury customers. This knowledge gap …moreKeywords
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Language used: English
Date on which the thesis was submitted / produced: 24. 7. 2023
Identifier:
https://vskp.vse.cz/eid/91127
Thesis defence
- Date of defence: 6. 9. 2023
- Supervisor: Andrea Escobar Rios
- Reader: Yadira Ixchel Martínez Pantoja
Citation record
ISO 690-compliant citation record:
KAPUSTA, Richard. \textit{The application of Narrative transportation in hard luxury business marketing (online marketing) on the potential customer in the Czech Republic.}. Online. Bachelor's thesis. Praha: University of Economics, Prague. 2023. Available from: https://theses.cz/id/sk8uza/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttps://vskp.vse.cz/eid/91127
Vysoká škola ekonomická v Praze
Bachelor programme:
Mezinárodní obchod
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