Podnikatelský plán na založení grafického studia – Martin Czakan
Martin Czakan
Bachelor's thesis
Podnikatelský plán na založení grafického studia
Business plan for graphic design studio
Abstract:
Bakalářská práce se zabývá problematikou sestavení podnikatelského a marketingového plánu. Práce se rovněž zabývá analýzou okolí podniku a definicí základních podnikatelských pojmů. V rámci práce je navržen podnikatelský a marketingový plán včetně analýzy okolí podniku pro skutečný, nově vznikající podnik – grafické studio.Abstract:
The bachelor's thesis focuses on the issue of drawing up a business and marketing plan. The thesis also deals with the issue of performing analysis of the company's environment and with the definition of basic business concepts. As part of the thesis, a business and marketing plan is proposed, including an analysis of the company's environment for a real, newly emerging company - a graphic design studio …more
Language used: Czech
Date on which the thesis was submitted / produced: 8. 5. 2021
Thesis defence
- Supervisor: Ing. Leopold Tanner, MSc MBA
- Reader: Ondřej Benda, Mgr.
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- no one
Other ways of accessing the text
Institution archiving the thesis and making it accessible: NEWTON College a.s., NEWTON College a.s.NEWTON College a.s.
NEWTON College a.s.Bachelor programme:
Economics and Management
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