Business plan to establish an online trading company in Prague

Damandeep Singh

Bakalářská práce

Abstract:

This bachelor thesis work constructs a business start-up plan. The main aim of the company is to overcome language barrier for the expats who live in the capital city of the Czech Republic, Prague.The business plan is to connect unorganized sector into a cluster of potraviny. The thesis will define and analyze different parts of the business plan such as executive summary, description of the company and an operational plan followed by detailed interpretation of the primary surveys are among the achievement of this thesis. The recommendation and expansion plans are based on the analyses and the calculations that are part of the study through interviews conducted. As results of this study, it was seen that majority of correspondents who would buy any of offered services through online channels are between 24-35 years old, mainly females earning 40.000 – 50.000 CZK per month.The company has a huge opportunity, given low competition and ability to solve the problem of respondents. High profitability potential, amount of required initial investment, low rivalry in the industry are also among the key findings of this bachelors’ thesis.

Keywords

E-Business, Business plan, Expatriate

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 23. 3. 2020

Obhajoba závěrečné práce

• Vedoucí: Ing. Richard Selby, Ph.D.

Česká zemědělská univerzita v Praze

Provozně ekonomická fakulta

Bakalářský studijní program / obor:
Economics Policy and Administration / Business Administration