Bc. Gabriela Kutheilová

Master's thesis

Analýza a hodnocení využitelnosti potenciálu destinace pro tvorbu konkurenceschopného produktu turismu

The Analysis and Evaluation of Usability of a Destination's Potential for the Creation of a Competitive Tourism Product
Abstract:
Diplomová práce se zabývá analýzou potenciálu a destinačním managementem turistické oblasti Šumavsko. Cíl práce je vytvořit situační analýzu a navrhnout produkt cestovního ruchu na podporu konkurenceschopnosti turistické oblasti Šumavsko. Práce obsahuje dvě hypotézy. První hypotéza: Segment mládež považuje za hlavní motivaci k návštěvě turistické oblasti sáňkařskou dráhu. Druhá hypotéza: Alespoň polovina …more
Abstract:
This thesis analyses the potential and the destination management of the tourist area Šumavsko. The aim of this thesis is to create a situational analysis and design a tourist product in order to promote competitiveness of the tourist area Šumavsko. The thesis presents two hypotheses. The first hypothesis states that: The youth segment would consider sledge slopes as thein prime motivation to visit …more
 
 
Language used: Czech
Date on which the thesis was submitted / produced: 18. 6. 2020

Thesis defence

  • Date of defence: 2. 9. 2020
  • Supervisor: Ing. Šárka Tittelbachová, Ph.D.
  • Reader: Ing. Pavel Attl, Ph.D.

Citation record

Full text of thesis

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Institution archiving the thesis and making it accessible: Vysoká škola hotelová v Praze

Institute of Hospitality Management in Prague

Master programme / field:
Hospitality Management, Tourism and Marketing / Destination Management in the Tourism Industry

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