Ethics in Marketing: Generational Attitudes towards Sexism in the Czech Republic – Bc. Sandra Mateková
Bc. Sandra Mateková
Master's thesis
Ethics in Marketing: Generational Attitudes towards Sexism in the Czech Republic
Abstract:
This diploma thesis is concerned with the current and future ethicality and effectivity of Czech advertising with a focus on sexism. The aim was to find what different generations consider ethical and how unethical ads affect their purchasing decision. The research was based on an interview with a member of the non-profit organization NESEHNUTÍ, who has been part of the project The Sexist Piggy since …more
Language used: English
Date on which the thesis was submitted / produced: 28. 11. 2020
Thesis defence
- Supervisor: Daniel Rosenhaft Swain, Ph.D. MA
Citation record
ISO 690-compliant citation record:
MATEKOVÁ, Sandra. \textit{Ethics in Marketing: Generational Attitudes towards Sexism in the Czech Republic}. Online. Master's thesis. Praha: Czech University of Life Sciences Prague, Faculty of Economics and Management. 2020. Available from: https://theses.cz/id/sqjb55/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementMaster programme / field:
Economics and Management / Economics and Management
Theses on a related topic
-
Customer perception of retail marketing strategies
Bishal Debbarma -
Customer behaviour in e-commerce
Sampras Femi Robert -
Market Segmantation and Analysis of Customer Behaviour
Ekaterina Mochalova -
Customer attitude towards online marketing - case study of Amazon in three locations
PIYUSH PIDHADIYA -
The use of gender-sensitive and non-sensitive concepts in marketing communication
Ila Prasad -
Time to Let it Go: Redefining Gender and Social Stereotypes in Disney's <i>Frozen</i>
Veronika Vargová
Name
Posted by
Uploaded/Created
Rights