Bc. Michal Horňák

Bachelor's thesis

Reklama McDonald`s a jej znakový systém

McDonald's and its sign system of advertising
Abstract:
Bachelor diploma thesis McDonald's advertisement and their sign system draws closer advertisement , its development and the psychology of advertisements. Next it explains term semiotics and the development of semiotics. It focuses on history of the company McDonald's and explains the term McDonaldization and the development of McDonald's advertising. The goal of the thesis is analysis of McDonald's …more
Abstract:
Bakalárska diplomová práca Reklama McDonald`s a jej znakový systém priblíži reklamu, jej vývoj a psychológiu reklamy. Ďalej vysvetlí pojem semiotika a vývoj semiotiky. Zameria sa na históriu a vývoj firmy McDonald`s, vysvetlí pojem McDonaldizácia a vývoj reklamy McDonald`s. Cieľom práce je analýza reklamy McDonald`s a jej znakových systémov.
 

Keywords

reklama McDonald`s semiotika znakový systém advertisement semiotics sign system
 
Language used: Slovak
Date on which the thesis was submitted / produced: 10. 5. 2016
Identifier: https://is.muni.cz/th/p9x4r/

Thesis defence

  • Date of defence: 13. 6. 2016
  • Supervisor: Mgr. Viktor Pantůček, Ph.D.
  • Reader: Mgr. Pavlína Míčová

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Institution archiving the thesis and making it accessible: Masarykova univerzita, Filozofická fakulta
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Masaryk University

Faculty of Arts

Bachelor programme / field:
General Theory and History of Arts and Culture / Theory of Interactive Media

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