Bc. Eva Ryndová
Master's thesis
Social Aspects of Advertising
Social Aspects of Advertising
Abstract:
Tato diplomová práce analyzuje soubor 68 reklam na základě jejich textových a vizuálních prvků. Cílem práce je popsat přesvědčovací způsoby společné pro reklamy zaměřené na shodné cílové skupiny zákazníků. Korpus je rozdělen do dvou základních skupin na základě následujících kritérií. Prvním z nich je produkt propagovaný danou reklamou: zboží denní potřeby a luxusní zboží. Toto kritérium je velmi úzce …moreAbstract:
The present diploma thesis deals with an elaboration of a set of advertisements. The corpus is analyzed according to the advertisements’ textual as well as visual features. The aim of this thesis is to discover the ways of persuasion common for the advertisements sharing a specific target group. The corpus of advertisements has been divided according to two criteria. The former criterion is a category …more
Language used: English
Date on which the thesis was submitted / produced: 1. 12. 2010
Identifier:
https://is.muni.cz/th/e8q3w/
Thesis defence
- Date of defence: 8. 2. 2011
- Supervisor: prof. PhDr. Ludmila Urbanová, CSc.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Masarykova univerzita, Filozofická fakultaMasaryk University
Faculty of ArtsMaster programme / field:
Philology / English Language and Literature
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