Implicit Effects of Coronavirus Pandemic on Marketing Strategies and Consumers’ Preferences – Sena Kenanoglu
Sena Kenanoglu
Bachelor's thesis
Implicit Effects of Coronavirus Pandemic on Marketing Strategies and Consumers’ Preferences
Abstract:
With the unexpected outbreak of the Covid-19 pandemic, whole world experienced significant changes in their lives. Everybody around globe effected from the pandemic physically, psychologically, socially, and economically. Fear of health, combined with limited financial resources caused some serious changes in customer behaviour. Consumers started hoarding essential household supplies, avoided purchasing …more
Language used: English
Date on which the thesis was submitted / produced: 17. 3. 2024
Thesis defence
- Date of defence: 22. 5. 2024
- Supervisor: doc. Ing. Vladimír Krepl, CSc.
- Reader: Safwan Ghanem, Ing.
Citation record
ISO 690-compliant citation record:
KENANOGLU, Sena. \textit{Implicit Effects of Coronavirus Pandemic on Marketing Strategies and Consumers’ Preferences}. Online. Bachelor's thesis. Praha: Czech University of Life Sciences Prague, Faculty of Economics and Management. 2024. Available from: https://theses.cz/id/t2dypo/.
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Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementBachelor programme:
Business Administration
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