Analyze the Impact and Trend of Chinese e-commerce

YANG QIU, BS

Master's thesis

Abstract:

The diploma thesis selected the Chinese e-commerce market for economic analysis. With the development of the digital economy, more and more people and enterprises in the world go online. In 2018, the number of Internet users in China reached approximately 804.5 million. This has led to explosive growth in the Chinese e-commerce market, which is currently the global leader. This article is divided into a theoretical part and practical part. The theoretical part explains the basic concepts, methods and steps used. Practice using these methods and procedures to analyze the development and future trends of China's e-commerce in recent years, as well as the factors that affect the macroeconomy. Economic analysis results show that despite the rapid expansion of the Chinese online shopping market, the growth rate has also slowed down significantly, from 50% in 2012 to 29% in 2018, and is expected to further decline to reach 13% in 2021. With the disappearance of online traffic bonuses, the cost of e-commerce to attract new customers has risen rapidly. Most brands have long focused on design and production, and lack experience in new consumer operations. The main future development trend is the growth of third-party e-commerce.

Keywords

B2C, Solow Growth Model, Swot, e-commerce, PEST

Jazyk práce: English

Datum vytvoření / odevzdání či podání práce: 29. 11. 2021

Obhajoba závěrečné práce

• Vedúci: Ing. Tomáš Maier, Ph.D.

Czech University of Life Sciences Prague

Faculty of Economics and Management

Master programme / odbor:
Economics and Management / Economics and Management