Bc. Laura Hošek, BSBA

Master's thesis

Online Marketing of C-Travel Inc.

Online Marketing of C-Travel Inc.
This Diploma Thesis is concerned with Online Marketing in the context of Destination Marketing in the Travel & Tourism Industry. In the theoretical part, there is a collection of data about the given industry as well as important theories tied to respective marketing communications used, particularly focusing on the field of Online Marketing tools and trends. The goal of this Thesis is to conduct …more
Language used: English
Date on which the thesis was submitted / produced: 12. 4. 2017

Thesis defence

  • Date of defence: 23. 6. 2017
  • Supervisor: Ing. Petra Jílková, Ph.D.
  • Reader: Mgr. Pavel Kotyza

Citation record

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