Electronic distribution of computer games

Adam Vodák

Bachelor's thesis

Abstract:

Thesis deals with Electronic distribution of computer games industry. Personal preference, typology of players, games and game genres are explained. Then Steam digital distribution platform is described more specifically. Thesis also deals with eSports phenomenon and crowdfunding of computer games on internet campaigns (Kickstarter and Startovač), environmental analysis, development of games and barriers to entry market. Theoretical part deals as well with internet websites to purchase a game (G2A, Kinguin) where people purchase games from other people. In the practical part is determined through four methods of multi-criteria decision on selection of an optimal game platform for computer game purchase on the internet. Practical part also analyses (with the help of survey and other provided surveys) current situation of relation of people to computer game on-line purchases with focus on why and which method they use.

Keywords

Computer games, Gaming, Game industry, Game marketing, Kickstarter, Startovač, Digital distribution platform, Steam, Crowdfunding

Jazyk práce: English

Datum vytvoření / odevzdání či podání práce: 15. 3. 2021

Obhajoba závěrečné práce

• Vedúci: John Phillip Sabou, MSc

Czech University of Life Sciences Prague

Faculty of Economics and Management

Bachelor programme:
Informatics