Effectiveness of nostalgia marketing in contemporary movies on consumers from young generation. – Anna Kopchenova
Anna Kopchenova
Master's thesis
Effectiveness of nostalgia marketing in contemporary movies on consumers from young generation.
Effectiveness of nostalgia marketing in contemporary movies on consumers from young generation
Abstract:
This thesis explores the effectiveness of nostalgia marketing in modern movies on the younger generation. The main goal of the research is to understand whether and what impact nostalgia marketing in films has on young people. The foundation of the theoretical framework is based on the use of nostalgia in marketing, its impact on consumer behaviour and the connection between nostalgia and movies. A …moreAbstract:
This thesis explores the effectiveness of nostalgia marketing in modern movies on the younger generation. The main goal of the research is to understand whether and what impact nostalgia marketing in films has on young people. The foundation of the theoretical framework is based on the use of nostalgia in marketing, its impact on consumer behaviour and the connection between nostalgia and movies. A …more
Language used: English
Date on which the thesis was submitted / produced: 12. 5. 2023
Identifier:
https://vskp.vse.cz/eid/89900
Thesis defence
- Date of defence: 5. 6. 2023
- Supervisor: Martin Machek
- Reader: Barbora Sádlová
Citation record
ISO 690-compliant citation record:
KOPCHENOVA, Anna. \textit{Effectiveness of nostalgia marketing in contemporary movies on consumers from young generation.}. Online. Master's thesis. Praha: University of Economics, Prague. 2023. Available from: https://theses.cz/id/t5u2fp/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttps://vskp.vse.cz/eid/89900
Vysoká škola ekonomická v Praze
Master programme:
Management