Reasons for organization rebranding based on social discourse and political correctness: A comparative case study of re-branding the NFL Washington Redskins and MLB Cleveland Indians – Ing. Petr Doležal
Ing. Petr Doležal
absolventská práce studenta CŽV
Reasons for organization rebranding based on social discourse and political correctness: A comparative case study of re-branding the NFL Washington Redskins and MLB Cleveland Indians
Reasons for organization rebranding based on social discourse and political correctness: A comparative case study of rebranding the NFL Washington Redskins and MLB Cleveland Indians
Abstract:
Common understanding of today’s social discourse and political correctness is that it is essential for any political and public representatives. Similarly, social trends are also tightly connected to business and avoiding any mismatch is important for every globally successful company. However, in this thesis will be discussed how significant the role of social discourse could be in a sports industry …moreAbstract:
Common understanding of today’s social discourse and political correctness is that it is essential for any political and public representatives. Similarly, social trends are also tightly connected to business and avoiding any mismatch is important for every globally successful company. However, in this thesis will be discussed how significant the role of social discourse could be in a sports industry …more
Language used: English
Date on which the thesis was submitted / produced: 21. 5. 2024
Thesis defence
- Supervisor: Ing. Hana Volfová, Ph.D.
- Reader: Jana Přikrylová, Ph.D.
Citation record
ISO 690-compliant citation record:
DOLEŽAL, Petr. \textit{Reasons for organization rebranding based on social discourse and political correctness: A comparative case study of re-branding the NFL Washington Redskins and MLB Cleveland Indians}. Online. Final thesis of the lifelong learning student. Mladá Boleslav: Škoda Auto Vysoká Škola o.p.s. 2024. Available from: https://theses.cz/id/tawggy/.
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Škoda Auto Vysoká škola o.p.s.celoživotní:
Master of Business Administration
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