Reasons for organization rebranding based on social discourse and political correctness: A comparative case study of re-branding the NFL Washington Redskins and MLB Cleveland Indians – Ing. Petr Doležal
Ing. Petr Doležal
absolventská práce studenta CŽV
Reasons for organization rebranding based on social discourse and political correctness: A comparative case study of re-branding the NFL Washington Redskins and MLB Cleveland Indians
Reasons for organization rebranding based on social discourse and political correctness: A comparative case study of rebranding the NFL Washington Redskins and MLB Cleveland Indians
Anotace:
Common understanding of today’s social discourse and political correctness is that it is essential for any political and public representatives. Similarly, social trends are also tightly connected to business and avoiding any mismatch is important for every globally successful company. However, in this thesis will be discussed how significant the role of social discourse could be in a sports industry …víceAbstract:
Common understanding of today’s social discourse and political correctness is that it is essential for any political and public representatives. Similarly, social trends are also tightly connected to business and avoiding any mismatch is important for every globally successful company. However, in this thesis will be discussed how significant the role of social discourse could be in a sports industry …více
Jazyk práce: angličtina
Datum vytvoření / odevzdání či podání práce: 21. 5. 2024
Obhajoba závěrečné práce
- Vedoucí: Ing. Hana Volfová, Ph.D.
- Oponent: Jana Přikrylová, Ph.D.
Citační záznam
Citace dle ISO 690:
DOLEŽAL, Petr. \textit{Reasons for organization rebranding based on social discourse and political correctness: A comparative case study of re-branding the NFL Washington Redskins and MLB Cleveland Indians}. Online. Závěrečná práce studenta celoživotního vzdělávání. Mladá Boleslav: Škoda Auto Vysoká Škola o.p.s. 2024. Dostupné z: https://theses.cz/id/tawggy/.
Plný text práce
Obsah online archivu závěrečné práce
Zveřejněno v Theses:- Soubory jsou nedostupné.
Jak jinak získat přístup k textu
Instituce archivující a zpřístupňující práci: ŠKODA AUTO a.s., Škoda Auto Vysoká škola o.p.s.ŠKODA AUTO a.s.
Škoda Auto Vysoká škola o.p.s.celoživotní:
Master of Business Administration
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