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Bc. Marián Čepa

Master's thesis

Optimalizace UI mobilní aplikace pro podporu prodeje

UI optimization of mobile application for door-to-door sales
Abstract:
The goal of this thesis was to optimize the user interface (UI) of a mobile application for salespersons (Door-to-door marketing) on the basis of analysis and user testing of the current application. The theoretical part deals with the process of design, the iterative development of user interfaces, user-centered design and basics of the user experience design. The work also deals with possibilities …more
Abstract:
Cieľom tejto diplomovej práce je optimalizovať užívateľské rozhranie (UI) manažérskej mobilnej aplikácie na základe analýzy a používateľského testovania pôvodného UI. Aplikácia digitalizuje proces zaznamenávania pokusov o predaj pri Door-to-door technike predaja. Teoretická časť práce vysvetľuje proces designu digitálneho produktu, či služby, proces iteratívneho návrhu UI, proces užívateľsky orientovaného …more
 

Keywords

Application design door-to-door sales experience graphic interaction interface mobile usability
 
Language used: Slovak
Date on which the thesis was submitted / produced: 30. 5. 2016
Identifier: https://is.muni.cz/th/h7iuy/

Thesis defence

  • Date of defence: 28. 6. 2016
  • Supervisor: doc. Ing. RNDr. Barbora Bühnová, Ph.D.
  • Reader: Ing. Leonard Walletzký, Ph.D.

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Institution archiving the thesis and making it accessible: Masarykova univerzita, Fakulta informatiky
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Masaryk University

Faculty of Informatics

Master programme / field:
Applied Informatics / Service Science, Management and Engineering

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