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Ing. Bibin Mathew

Master's thesis

Evaluation of the Company's Competitiveness

Evaluation of the Company's Competitiveness
Abstract:
The thesis aims to assess Amul's competitive position and identify and analyze the elements that influence competitiveness, including the determination of competitive advantage. In a domestic market, investigates the factors impacting competitiveness, including the identification of competitive advantage. The theoretical portion discusses general concepts and characteristics related to market position …more
Abstract:
The thesis aims to assess Amul's competitive position and identify and analyze the elements that influence competitiveness, including the determination of competitive advantage. In a domestic market, investigates the factors impacting competitiveness, including the identification of competitive advantage. The theoretical portion discusses general concepts and characteristics related to market position …more
 

Keywords

Competitiveness PESTLE analysis SWOT analysis Amul Porters model Pricing strategy Trend analysis Return on investment Horizontal analysis Ratio analysis Brand equity Distribution strategy Market segmentation
 
Language used: English
Date on which the thesis was submitted / produced: 9. 1. 2023
Identifier: https://is.slu.cz/th/u45p3/

Thesis defence

  • Date of defence: 14. 2. 2023
  • Supervisor: Ing. Pavel Adámek, Ph.D.
  • Reader: Ing. Šárka Zapletalová, Ph.D.

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Institution archiving the thesis and making it accessible: Slezská univerzita v Opavě, Obchodně podnikatelská fakulta v Karviné
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