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Bc. Jaroslav Kratina

Bachelor's thesis

Potenciál trhu so športovou výživou v Českej republike a na Slovensku pre vstup novéj firmy

The potential for sports nutrition in the Czech republic and Slovak republic for the entry of new firms
Abstract:
The bachelor thesis is focused on supply analysis of new brand of dietary supplements for profesional athletes or amateur athletes, simply said sports nutrition. The aim of the work was to explore offer of sports nutrition in Slovak and Czech Republic, where chain stores were compared with the retailers and two best known entrepreneurs. Questionnaires were used to determine the specific awareness, …more
Abstract:
Bakalárska práca je zameraná na analýzu implementácie novej značky so športovou výživou na trh, pre profesionálov aj pre amatérov. Cieľom práce bolo zistiť konkurencie schopnosť športovej výživy v Slovenskej a Českej republike, boli porovnávané vedomosti špeciálne určenej skupiny ľudí zo špecifickej oblasti akou je Fitness. Pomocou dotazníkového výskumu bola zisťovaná informovanosť B2B vedomosti špeciálne …more
 

Keywords

Implementation research nutrition fitness main coach owner of fitness centrum Implementácia výzkum výživa hlavný tréner majiteľ fitness centra
 
Language used: Slovak
Date on which the thesis was submitted / produced: 2. 5. 2012
Identifier: https://is.muni.cz/th/tbksv/

Thesis defence

  • Date of defence: 24. 1. 2013
  • Supervisor: Ing. Iva Hrnčiříková, Ph.D.
  • Reader: Mgr. Eva Urbánková

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Institution archiving the thesis and making it accessible: Masarykova univerzita, Fakulta sportovních studií
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Masaryk University

Faculty of Sports Studies

Bachelor programme / field:
Physical Education and Sport / Management in Sport

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