Optimalizace online marketingové komunikace vybrané firmy – Bc. Šimeček Šimeček
Bc. Šimeček Šimeček
Bachelor's thesis
Optimalizace online marketingové komunikace vybrané firmy
Optimization of online marketing communication of selected company
Abstract:
Cílem bakalářské práce je zhodnotit online marketingovou komunikaci vybrané firmy a následně popsat možná zlepšení v dané oblasti. V první kapitole jsou vymezena základní teoretická východiska marketingové komunikace. V druhé kapitole jsou vymezeny online nástroje marketingové komunikace. Ve třetí kapitole je představena daná firma, vznik firmy, v jakém odvětví se pohybuje, personální zastoupení společnosti …moreAbstract:
The aim of the bachelor thesis is to evaluate the online marketing communication of the selected company and describe possible improvements in this section. The first chapter defines the basic theoretical basis of marketing communication. The second chapter defines the instruments of online marketing communication. The third chapter introduces the company, its establishment and industry, personnel …more
Language used: Czech
Date on which the thesis was submitted / produced: 19. 4. 2022
Identifier:
https://is.slu.cz/th/ggwh8/
Thesis defence
- Date of defence: 30. 5. 2022
- Supervisor: Ing. Michal Stoklasa, Ph.D.
- Reader: Ing. Ondřej Mikšík
Citation record
ISO 690-compliant citation record:
ŠIMEČEK, Šimeček. \textit{Optimalizace online marketingové komunikace vybrané firmy}. Online. Bachelor's thesis. Opava: Silesian University in Opava, School of Business Administration in Karvina. 2022. Available from: https://theses.cz/id/thj0we/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Slezská univerzita v Opavě, Obchodně podnikatelská fakulta v KarvinéSilesian University in Opava
School of Business Administration in KarvinaBachelor programme / field:
Economics and Management / Business Economics and Management
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