Bc. Barbora Tomanová

Master's thesis

Changes in Consumer Behavior and their Impact on Marketing Management

Changes in Consumer Behavior and their Impact on Marketing Management
Abstract:
The main topic of this thesis called ‘’Changes In Consumer Behaviour And Their Impact On Marketing Management’’ is to look at the trends in consumer Behaviour and in what way the marketers have to change their methods and ways of communication with the customers in order to succeed. This thesis will look in detail on what affects consumer Behaviour, how has it changed over the decades and how has the …more
 

Keywords

consumer behaviour marketers age of consumer age of producer social media merketing
 
Language used: English
Date on which the thesis was submitted / produced: 27. 4. 2017
Identifier: https://is.vsfs.cz/th/zjkne/

Thesis defence

  • Date of defence: 1. 6. 2017
  • Supervisor: Ing. Andrej Mazán, MBA
  • Reader: Mgr. Jitka Cirklová, M.A.

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