Hoang Anh Le
Bachelor's thesis
Online marketingová strategie pro Rio Mare
Online Marketing Strategy for Rio Mare
Abstract:
Tato bakalářská práce se zabývá online marketingovou strategií značky Rio Mare. V rámci teoretické části je představen online marketing. Dále jsou popsány rozdíly mezi výkonnostní a brandovou kampaní, display reklamy, video reklamy, Search Engine Marketing včetně sociálních sítí. Druhá část práce se zabývá analýzou značky Rio Mare a na základě toho byla navržena a vytvořena nová online marketingová …moreAbstract:
This bachelor's thesis deals with the online marketing strategy of the Rio Mare brand. As part of the theoretical part, online marketing is presented. The differences between performance and brand campaigns, display ads, video ads, Search Engine Marketing including social networks are also described. The second part of the thesis deals with the analysis of the Rio Mare brand, and based on this, a new …more
Language used: Czech
Date on which the thesis was submitted / produced: 30. 4. 2023
Thesis defence
- Supervisor: Ing. Michal Vrtiška
- Reader: Adam Polášek, Ing.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- no one
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Institution archiving the thesis and making it accessible: NEWTON University Group, Vysoká škola NEWTONNEWTON University Group
NEWTON UniversityBachelor programme:
Economics and Management
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