Development of the business plan of a coffee shop

Bogdan Pavliuk

Bachelor's thesis

Abstract:

The thesis contains a business plan for a coffee shop in Kherson, Ukraine. A business plan works as a tool when starting up a business, as well as an aid to meet the goals and follow the objectives of the business. The thesis starts with a theory part with thorough information about the structure of a typical business plan, how to write it and who can use it. The business plan contains the business concept, overview of products and services, marketing strategies, the plan for management structure and organization, SWOT-analysis and financial part. It is partly practice-based thesis, since it is based on the author’s own observations and ideas, as well as created through semi-structured interviews with professionals in restaurant business. The result was a business plan which works as a solid base for a coffee shop in Kherson.

Keywords

business plan, coffee shop, marketing plan, establishment of a new business, restaurants, strategy plan, SWOT analyse

Jazyk práce: English

Datum vytvoření / odevzdání či podání práce: 13. 3. 2018

Obhajoba závěrečné práce

• Vedúci: Ing. Petr Procházka, MSc Ph.D.

Czech University of Life Sciences Prague

Faculty of Economics and Management

Bachelor programme / odbor:
Economics Policy and Administration / Business Administration