The Impact of Search Engine Optimization and Search Engine Marketing Channels on an Online Start-up Business – Daniel Stand
Daniel Stand
Master's thesis
The Impact of Search Engine Optimization and Search Engine Marketing Channels on an Online Start-up Business
The Impact of Search Engine Optimization and Search Engine Marketing Channels on an Online Start-up Business
Abstract:
Cílem této diplomové práce je analyzovat současné strategie optimalizace pro vyhledávače zavedené v začínající online společnosti, dále hledat nové potenciální strategie pro uvedené kanály a poskytnout doporučení pro zlepšení jejich výkonnosti online. Cílem výzkumu je poskytnout dostatečné poznatky pro doporučení pro začínající firmu PlasticFreeWorld. Například, jak vylepšit pozici a viditelnost ve …moreAbstract:
The goal of this master thesis is to analyze the current Search Engine Optimization and Search Engine Marketing strategies implemented in the online start-up company and search for new potential strategies for the mentioned channels and give recommendations to improve their performance online. The goal of the research is to provide sufficient insights to make recommendations to the startup PlasticFreeWorld …more
Language used: English
Date on which the thesis was submitted / produced: 25. 8. 2021
Identifier:
https://vskp.vse.cz/eid/84853
Thesis defence
- Date of defence: 23. 9. 2021
- Supervisor: Václav Stříteský
- Reader: Petr Bartoš
Citation record
ISO 690-compliant citation record:
STAND, Daniel. \textit{The Impact of Search Engine Optimization and Search Engine Marketing Channels on an Online Start-up Business}. Online. Master's thesis. Praha: University of Economics, Prague. 2021. Available from: https://theses.cz/id/trdads/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttps://vskp.vse.cz/eid/84853
Vysoká škola ekonomická v Praze
Master programme:
International Management
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