Strategic Analysis of the Branch of the Multinational Company – Ing. Lenka Poklopová
Ing. Lenka Poklopová
Master's thesis
Strategic Analysis of the Branch of the Multinational Company
Strategic Analysis of the Branch of the Multinational Company
Abstract:
Hlavním cílem práce „Strategická analýza pobočky nadnárodní společnosti” je provést strategickou analýzu vybrané pobočky. Teoretická část se zabývá problematikou působení nadnárodních společností a jejich poboček na lokálním trhu a teoretickým rozborem potřebných analytických metod. Praktická část je zaměřena na analýzu situace v konkrétním podniku, Smurfit Kappa Olomouc s.r.o., na rozbor problémových …moreAbstract:
The main objective of the thesis “Strategic Analysis of the Branch of the Multinational Company” is to carry out a strategic analysis of the selected branch. The theoretical part is concerned with the issues of the activities of multinational companies and their subsidiaries in the local market, and theoretical analysis of the necessary analytical methods. The practical part is focused on the analysis …more
Language used: English
Date on which the thesis was submitted / produced: 16. 5. 2014
Identifier:
https://is.muni.cz/th/s5ycf/
Thesis defence
- Date of defence: 26. 6. 2014
- Supervisor: Ing. Bc. Alena Šafrová Drášilová, Ph.D.
- Reader: Ing. Bc. Sylva Žáková Talpová, Ph.D.
Citation record
ISO 690-compliant citation record:
POKLOPOVÁ, Lenka. \textit{Strategic Analysis of the Branch of the Multinational Company}. Online. Master's thesis. Brno: Masaryk University, Faculty of Economics and Administration. 2014. Available from: https://theses.cz/id/tsb9r7/.
Full text of thesis
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Institution archiving the thesis and making it accessible: Masarykova univerzita, Ekonomicko-správní fakultaMasaryk University
Faculty of Economics and AdministrationMaster programme / field:
Economy and Management / Business Management
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