Back to search

Ing. Yana Sudakova

Master's thesis

Application of market research in analysis of inbound marketing campaigns with particular focus on social media.

Application of market research in analysis of inbound marketing campaigns with particular focus on social media.
Abstract:
This thesis aims to compare inbound marketing practices of traditional and virtual financial institutions in Austria. The first part begins with a description of the basic ideas of digital-only banks. Then the need of customers in traditional banks is explained. A variety of inbound marketing practices is described in the second chapter. The last paragraph of the theoretical part illustrates how return …more
 

Keywords

Content marketing direct banks financial marketing inbound marketing mobile marketing online banks ROI return on investment SEM search engine marketing SEO search engine optimization social media marketing traditional banks.
 
Language used: English
Date on which the thesis was submitted / produced: 14. 4. 2015
Identifier: https://is.vsfs.cz/th/m6mm3/

Thesis defence

  • Date of defence: 28. 8. 2015
  • Supervisor: M.A. Ondřej Kotouč
  • Reader: Mgr. Pavel Kotyza

Citation record

Cite this text

Full text of thesis

Contents of on-line thesis archive
Published in Theses:
  • no one
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správní
Složka Reference to the local database directory of the institution