The role and significance of market research in all stages of development of efficient advertisement campaign – Bc. Gabriela Kratochvílová
Bc. Gabriela Kratochvílová
Master's thesis
The role and significance of market research in all stages of development of efficient advertisement campaign
The role and significance of market research in all stages of development of efficient advertisement campaign
Abstract:
The object of this diploma thesis is an analysis of the role and significance of market research in all stages of development of efficient advertisement campaign. The first part of the thesis focuses on definition of an advertisement, as part of marketing communication, and the process of its creating. Next part considers character and types of market research. The analytical part focuses on analyzing …moreAbstract:
The object of this diploma thesis is an analysis of the role and significance of market research in all stages of development of efficient advertisement campaign. The first part of the thesis focuses on definition of an advertisement, as part of marketing communication, and the process of its creating. Next part considers character and types of market research. The analytical part focuses on analyzing …more
Language used: English
Date on which the thesis was submitted / produced: 30. 9. 2014
Identifier:
https://is.vsfs.cz/th/dc9ov/
Thesis defence
- Date of defence: 3. 11. 2014
- Supervisor: M.A. Ondřej Kotouč
- Reader: Ing. Jiří Šnajdar
Citation record
ISO 690-compliant citation record:
KRATOCHVÍLOVÁ, Gabriela. \textit{The role and significance of market research in all stages of development of efficient advertisement campaign}. Online. Master's thesis. Praha: University of Finance and Administration. 2014. Available from: https://theses.cz/id/tzfs49/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- no one
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / field:
Economics and Management / Marketing Communication
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