The role and significance of market research in all stages of development of efficient advertisement campaign – Bc. Gabriela Kratochvílová
Bc. Gabriela Kratochvílová
Master's thesis
The role and significance of market research in all stages of development of efficient advertisement campaign
The role and significance of market research in all stages of development of efficient advertisement campaign
Anotácia:
The object of this diploma thesis is an analysis of the role and significance of market research in all stages of development of efficient advertisement campaign. The first part of the thesis focuses on definition of an advertisement, as part of marketing communication, and the process of its creating. Next part considers character and types of market research. The analytical part focuses on analyzing …viacAbstract:
The object of this diploma thesis is an analysis of the role and significance of market research in all stages of development of efficient advertisement campaign. The first part of the thesis focuses on definition of an advertisement, as part of marketing communication, and the process of its creating. Next part considers character and types of market research. The analytical part focuses on analyzing …viac
Jazyk práce: English
Datum vytvoření / odevzdání či podání práce: 30. 9. 2014
Identifikátor:
https://is.vsfs.cz/th/dc9ov/
Obhajoba závěrečné práce
- Obhajoba proběhla 3. 11. 2014
- Vedúci: M.A. Ondřej Kotouč
- Oponent: Ing. Jiří Šnajdar
Citační záznam
Citace dle ISO 690:
KRATOCHVÍLOVÁ, Gabriela. \textit{The role and significance of market research in all stages of development of efficient advertisement campaign}. Online. Diplomová práca. Praha: Vysoká škola finanční a správní, a.s. 2014. Dostupné z: https://theses.cz/id/tzfs49/.
Plný text práce
Obsah online archivu závěrečné práce
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Jak jinak získat přístup k textu
Instituce archivující a zpřístupňující práci: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / odbor:
Economics and Management / Marketing Communication
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