Foreign cultural features in advertisement and their impact on the major society consumers’ behavior – Ing. Sergey Ioch
Ing. Sergey Ioch
Master's thesis
Foreign cultural features in advertisement and their impact on the major society consumers’ behavior
Foreign cultural features in advertisement and their impact on the major society consumers’ behavior
Abstract:
The aim of this thesis is to study the creation of advertising campaigns for foreign markets, taking into account their cultural characteristics, as well as analysis of the impact adapted and standardized advertising on consumer behavior. In this paper was studied the experience of international companies in the field of international promotional products. The author in his work considered successful …moreAbstract:
The aim of this thesis is to study the creation of advertising campaigns for foreign markets, taking into account their cultural characteristics, as well as analysis of the impact adapted and standardized advertising on consumer behavior. In this paper was studied the experience of international companies in the field of international promotional products. The author in his work considered successful …more
Language used: English
Date on which the thesis was submitted / produced: 23. 7. 2015
Identifier:
https://is.vsfs.cz/th/gr0el/
Thesis defence
- Date of defence: 28. 8. 2015
- Supervisor: Mgr. Dagmar Sieglová, M.Ed.
- Reader: PhDr. Marie Koubová
Citation record
ISO 690-compliant citation record:
IOCH, Sergey. \textit{Foreign cultural features in advertisement and their impact on the major society consumers’ behavior}. Online. Master's thesis. Praha: University of Finance and Administration. 2015. Available from: https://theses.cz/id/u0j7uv/.
Full text of thesis
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Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / field:
Economics and Management / Marketing Communication
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