Ing. Sergey Ioch

Master's thesis

Foreign cultural features in advertisement and their impact on the major society consumers’ behavior

Foreign cultural features in advertisement and their impact on the major society consumers’ behavior
Anotácia:
The aim of this thesis is to study the creation of advertising campaigns for foreign markets, taking into account their cultural characteristics, as well as analysis of the impact adapted and standardized advertising on consumer behavior. In this paper was studied the experience of international companies in the field of international promotional products. The author in his work considered successful …viac
Abstract:
The aim of this thesis is to study the creation of advertising campaigns for foreign markets, taking into account their cultural characteristics, as well as analysis of the impact adapted and standardized advertising on consumer behavior. In this paper was studied the experience of international companies in the field of international promotional products. The author in his work considered successful …viac
 
 
Jazyk práce: English
Datum vytvoření / odevzdání či podání práce: 23. 7. 2015

Obhajoba závěrečné práce

  • Obhajoba proběhla 28. 8. 2015
  • Vedúci: Mgr. Dagmar Sieglová, M.Ed.
  • Oponent: PhDr. Marie Koubová

Citační záznam

Plný text práce

Obsah online archivu závěrečné práce
Zveřejněno v Theses:
  • nikomu
Jak jinak získat přístup k textu
Instituce archivující a zpřístupňující práci: Vysoká škola finanční a správní

University of Finance and Administration

Master programme / odbor:
Economics and Management / Marketing Communication

Práce na příbuzné téma