Marketing research for new product launch – Aigerim Sultanalieva
Aigerim Sultanalieva
Bachelor's thesis
Marketing research for new product launch
Marketing research for new product launch
Abstract:
The main goal of the work is to analyze the marketing campaign of the new BMW car. Using the theoretical knowledge, the thesis focus on the marketing strategy of the prepared campaign and its importance for the company to maintain a market leader position. Moreover, the thesis also determines the position and role of product in the market, identify the marketing tactics the company uses and consider …moreAbstract:
The main goal of the work is to analyze the marketing campaign of the new BMW car. Using the theoretical knowledge, the thesis focus on the marketing strategy of the prepared campaign and its importance for the company to maintain a market leader position. Moreover, the thesis also determines the position and role of product in the market, identify the marketing tactics the company uses and consider …more
Language used: English
Date on which the thesis was submitted / produced: 31. 8. 2020
Identifier:
https://is.vsfs.cz/th/u5igm/
Thesis defence
- Date of defence: 2. 11. 2020
- Supervisor: PhDr. Marie Koubová
- Reader: Ing. Petr Mach, Ph.D., MSc Mirela Moldoveanu
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Bachelor programme / field:
Economics and Management / Marketing Communication
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