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Anastasia Negrilova

Bachelor's thesis

Marketingová strategie hotelu Demínka Palace

Abstract:
NEGRILOVA, Anastasia. Marketingová strategie hotelu Demínka Palace. [Bakalářská práce] Vysoká škola hotelová. Praha: 2013. 55 s. Bakalářská práce „Marketingová strategie hotelu Demínka Palace” se zabývá problematikou marketingové strategie vybraného hotelu. Teoretická část je věnována vlastnostem hotelových služeb a popisuje marketingové pojmy. Vysvětluje pojmy – marketingový mix, jeho jednotlivé složky …more
Abstract:
The Bachelor’s Thesis "Marketing Strategy of the hotel Demínka Palace" deals with the issues of marketing strategy of the chosen hotel. The theoretical part is focused on hotel services, characteristics and the marketing concepts are described. The concepts of marketing mix and its components are explained; the PEST and SWOT analyses are described. The goal of this thesis is to evaluate the marketing …more
 

Keywords

Hotelnictví Hotelové služby PEST analýza marketingový mix SWOT analýza.
 
Language used: Czech
Date on which the thesis was submitted / produced: 2. 12. 2013
Identifier: http://is.vsh.cz/th/7588/vsh_b/

Thesis defence

  • Date of defence: 20. 1. 2014
  • Supervisor: doc. Ing. Jan Hán, Ph.D.
  • Reader: Ing. Zbyněk Vinš

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Institute of Hospitality Management in Prague

Bachelor programme / field:
Gastronomy, Hotel Management and Tourism / Hospitality Management

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