Marketing Strategy of brewery Pivovar Zašová s.r.o. – Jan Pobořil
Jan Pobořil
Bachelor's thesis
Marketing Strategy of brewery Pivovar Zašová s.r.o.
Marketingová strategie pivovaru Zašová s.r.o.
Abstract:
Bakalářská práce se zabývá Marketingovou Strategii Pivovar Zašová s.r.o. který je malý pivovar na Valašsku v Zlínském kraji. Cíl této práce je vytvořit lepší pozici na trhu a získat více zákazníků. V první části práce autor popisu teorii marketingu z literárních zdrojů která je použita v druhé části, kde autor analyzuje Pivovar Zašová a dělá analýzu konkurence aby definoval silné a slabé stránky ostatních …moreAbstract:
This Bachelor Thesis deals with the Marketing of Brewery Pivovar Zašová s.r.o. which is a small brewery in Moravian Wallachia in Zlín Region. The goal of the thesis is to create a better position on the market and get more customers. In the first part of Thesis, the author describes the theory of marketing from literary sources used in the second part, where the author analysis the brewery Pivovar …more
Language used: English
Date on which the thesis was submitted / produced: 13. 5. 2019
Thesis defence
- Supervisor: Ing. Jitka Sládková, Ph.D.
- Reader: Ludmila Navrátilová, Ph.D.
Citation record
Full text of thesis
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Institution archiving the thesis and making it accessible: NEWTON College a.s., NEWTON College a.s.NEWTON College a.s.
NEWTON College a.s.Bachelor programme / field:
Economics and Management / Global Business and Management
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