Analysis of Chinese Tea Consumption and Consumer Behavior – Sokagnna Tiv
Sokagnna Tiv
Bachelor's thesis
Analysis of Chinese Tea Consumption and Consumer Behavior
Abstract:
Tea, as the second most favorite non-alcoholic beverage after water, is loved by the public regardless of ages or genders in China. Tea has increasing became very active in the Chinese market and it also gains many attentions from across the globe. China tea and tea-based beverages market is estimated to be valued at approximately USD $11.6 billion in 2018, which accounts for around 22% of the global …more
Language used: English
Date on which the thesis was submitted / produced: 15. 3. 2021
Thesis defence
- Supervisor: Ing. Lenka Rumánková, Ph.D.
Citation record
ISO 690-compliant citation record:
TIV, Sokagnna. \textit{Analysis of Chinese Tea Consumption and Consumer Behavior}. Online. Bachelor's thesis. Praha: Czech University of Life Sciences Prague, Faculty of Economics and Management. 2021. Available from: https://theses.cz/id/uadz09/.
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Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementBachelor programme / field:
Economics Policy and Administration / Business Administration
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