Analýza marketingovej komunikácie Medzinárodného filmového festivalu Karlovy Vary – Bc. Lenka Ilavská
Bc. Lenka Ilavská
Master's thesis
Analýza marketingovej komunikácie Medzinárodného filmového festivalu Karlovy Vary
Analysis of marketing communication of the Karlovy Vary International Film Festival
Abstract:
The master’s thesis "Marketing Communication Analysis of the Karlovy Vary International Film Festival" presents the Karlovy Vary International Film Festival and the marketing communication tools used by the festival. The main objective of the thesis was to evaluate the marketing communication of a specific film festival and based on the analysis, to develop proposals and recommendations to increase …moreAbstract:
Diplomová práca „Analýza marketingovej komunikácie Medzinárodného filmového festivalu Karlovy Vary“ predstavuje Medzinárodný filmový festival Karlovy Vary a marketingové komunikačné nástroje, ktoré festival využíva. Cieľom diplomovej práce bolo zhodnotiť marketingovú komunikáciu špecifického filmového festivalu a na základe vykonanej analýzy vypracovať návrhy a odporúčania na zvýšenie efektivity marketingovej …more
Language used: Slovak
Date on which the thesis was submitted / produced: 23. 11. 2022
Identifier:
https://is.ucp.cz/th/w02rf/
Thesis defence
- Date of defence: 2. 2. 2023
- Supervisor: doc. Ing. Dagmar Jakubíková, Ph.D.
- Reader: Ing. Štěpán Chalupa, Ph.D.
Citation record
Full text of thesis
Contents of on-line thesis archive
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Other ways of accessing the text
Institution archiving the thesis and making it accessible: University College Prague – Vysoká škola mezinárodních vztahů a Vysoká škola hotelová a ekonomická s.r.o.University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Master programme / field:
Hospitality Management, Tourism and Marketing / Marketing Management in Hospitality and Tourism Industry
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