The Use of Metaphors in Business News Reporting – Petra Tolašová
Petra Tolašová
Bachelor's thesis
The Use of Metaphors in Business News Reporting
The Use of Metaphors in Business News Reporting
Abstract:
Tato bakalářská práce se zabývá figurativním jazykem, se speciálním důrazem na metaforu. Metafora je popsána v souladu s konceptuální teorií metafor a jejími principy. V práci je zároveň vysvětlena role kontextu při interpretaci významu metafor. Analytická část této bakalářské práce se věnuje užití metafor v novinové zprávě s obchodní tematikou.Abstract:
This bachelor thesis focuses on figurative language with special regard to metaphor. The issue of metaphor is further explained in the thesis in compliance with the conceptual theory of metaphor and its principles. The role of a context in interpreting metaphor is also observed. The featured analysis focuses on the emergence of metaphor in business news reporting.
Language used: English
Date on which the thesis was submitted / produced: 26. 6. 2014
Thesis defence
- Date of defence: 26. 8. 2014
- Supervisor: Mgr. Jaromír Haupt, Ph.D.
Citation record
The right form of listing the thesis as a source quoted
Tolašová, Petra. The Use of Metaphors in Business News Reporting. Pardubice, 2014. bakalářská práce (Bc.). Univerzita Pardubice. Fakulta filozofická
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- Soubory jsou nedostupné.
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Univerzita Pardubice, Fakulta filozofickáUniversity of Pardubice
Faculty of Arts and PhilosophyBachelor programme / field:
Philology / English for Business
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