Utilizing analytics within the realm of e-commerce to manage the procurement

Alina Hnatchuk

Diplomová práce

Anotace:

The thesis focuses on examining the utilizing of data analytics in e-commerce specifically for product supply management. The initial section of the qualification work explores the capabilities and methods of data analytics, discussing its applications across various fields and emphasizing its relevance in e-commerce. The second section delves into the supply chain, analysing its management through analytics and investigating tools for data analytics in e-commerce. The third section provides a synthesis of the findings regarding the influence of data analytics on e-commerce. It includes an analysis of the application of Google Analytics and Noibu. The object of study is an e-commerce project, with the research centring on the impact of data analytics from both the supplier and end-user perspectives.

Abstract:

The thesis focuses on examining the utilizing of data analytics in e-commerce specifically for product supply management. The initial section of the qualification work explores the capabilities and methods of data analytics, discussing its applications across various fields and emphasizing its relevance in e-commerce. The second section delves into the supply chain, analysing its management through analytics and investigating tools for data analytics in e-commerce. The third section provides a synthesis of the findings regarding the influence of data analytics on e-commerce. It includes an analysis of the application of Google Analytics and Noibu. The object of study is an e-commerce project, with the research centring on the impact of data analytics from both the supplier and end-user perspectives.

Klíčová slova

Data analytics, E-commerce, Procurement management

Keywords

Data analytics, E-commerce, Procurement management

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 27. 6. 2024

Obhajoba závěrečné práce

• Obhajoba proběhla 27. 8. 2024
• Vedoucí: Martin Potančok
• Oponent: Lukáš Teplý

Vysoká škola ekonomická v Praze

Magisterský studijní program:
Information Systems Management