Nové formy marketingové komunikace na spotřebních trzích – Magdaléna Matoušková
Magdaléna Matoušková
Bachelor's thesis
Nové formy marketingové komunikace na spotřebních trzích
New forms of marketing communication in consumer markets
Abstract:
Tato bakalářská práce se zaměřuje na nové formy marketingové komunikace na spotřebních trzích. V praktické části bylo zvoleno mé vlastní podnikání a spolupráce se společností Nu Skin Enterprises, s.r.o., na čemž byl uskutečněn výzkum. Celý pohled na problematiku marketingové komunikace je tedy z interního úhlu a zaměřuje se spíše na použití takových forem marketingu, které povedou k co nejefektivnějšímu …moreAbstract:
This thesis is focused on new forms of marketing communication in consumer markets. For the practical part of the thesis I choose my own business and cooperation with company Nu Skin Enterprises, Inc., where both business and the cooperation were used to research. Therefore we can see the whole problematic from the internal point of view. The problematic attends to forms of marketing which lead to …more
Language used: Czech
Date on which the thesis was submitted / produced: 21. 3. 2020
Thesis defence
- Supervisor: Ing. Zdeněk Bednarčík, MBA Ph.D.
Citation record
ISO 690-compliant citation record:
MATOUŠKOVÁ, Magdaléna. \textit{Nové formy marketingové komunikace na spotřebních trzích}. Online. Bachelor's thesis. Praha: Czech University of Life Sciences Prague, Faculty of Economics and Management. 2020. Available from: https://theses.cz/id/uk14df/.
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Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementBachelor programme / field:
Economics and Management / Economics and Management
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