Public Relations: What could traditional car manufacturers learn from Tesla

Janšta, Lukáš

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Theses upyet1

Public Relations: What could traditional car manufacturers learn from Tesla – Mgr. Lukáš Janšta

Mgr. Lukáš Janšta

absolventská práce studenta CŽV

Public Relations: What could traditional car manufacturers learn from Tesla

Public Relations: Co by se mohly tradiční automobilky naučit od Tesly

Abstract:

Tesla má reputaci inovativního přístupu ke svému produktu – elektrickému autu. Tato práce s nicméně zaměřuje na PR Tesly, s cílem nalézt vzorce, které mohly sloužit jako inspirace pro tradiční automobilky. Sekundárním cílem této práce je zvážit aplikovatelnost nalezených vzorců. Pro dosažení těchto cílů se práce přirozeně nejprve vypořádává s relevantním teoretické pozadím a definuje příslušné pojmy …more

Abstract:

Tesla has a reputation of an innovative attitude to its product – the electric car. This thesis however focuses on Tesla’s PR, with the aim to identify patterns that could serve as inspiration for traditional car manufacturers. The secondary aim of this thesis is to consider the applicability of the patterns which were identified. In order to achieve these aims, this thesis naturally copes with the …more

Keywords

PR Public Relations Tesla CEO Inovace

Keywords

Public Relations PR Tesla CEO Innovations

Language used: English

Date on which the thesis was submitted / produced: 8. 12. 2020

Thesis defence

Supervisor: Ing. Hana Volfová, Ph.D.
Reader: Pavel Štrach, doc. Ing.

Citation record

Cite this text

ISO 690-compliant citation record:

JANŠTA, Lukáš. \textit{Public Relations: What could traditional car manufacturers learn from Tesla}. Online. Final thesis of the lifelong learning student. Mladá Boleslav: Škoda Auto Vysoká Škola o.p.s. 2020. Available from: https://theses.cz/id/upyet1/.

@misc{Jansta2020thesis,
AUTHOR = "Janšta, Lukáš",
TITLE = "Public Relations: What could traditional car manufacturers learn from Tesla [online]",
YEAR = "2020 [cit. 2024-11-10]",
TYPE = "Final thesis of the lifelong learning student.",
SCHOOL = "Škoda Auto Vysoká Škola o.p.s.Mladá Boleslav",
NOTE = "SUPERVISOR: Ing. Hana Volfová, Ph.D.",
URL = "https://theses.cz/id/upyet1/",
}

@misc{Jansta2020thesis,
AUTHOR = {Janšta, Lukáš},
TITLE = {Public Relations: What could traditional car manufacturers learn from Tesla},
YEAR = {2020},
TYPE = {Final thesis of the lifelong learning student.},
INSTITUTION = {Škoda Auto Vysoká Škola o.p.s.},
LOCATION = {Mladá Boleslav},
SUPERVISOR = {Ing. Hana Volfová, Ph.D.},
URL = {https://theses.cz/id/upyet1/},
URL_DATE = {2024-11-10},
}

{{Citace kvalifikační práce
 | příjmení = Janšta
 | jméno = Lukáš
 | instituce = Škoda Auto Vysoká Škola o.p.s.
 | titul = Public Relations: What could traditional car manufacturers learn from Tesla
 | url = https://theses.cz/id/upyet1/
 | typ práce = Final thesis of the lifelong learning student.
 | vedoucí = Ing. Hana Volfová, Ph.D.
 | rok = 2020
 | počet stran =
 | strany =
 | citace = 2024-11-10
 | poznámka =
 | jazyk = 
}}

Full text of thesis

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Institution archiving the thesis and making it accessible: ŠKODA AUTO a.s., ŠKODA AUTO VYSOKÁ ŠKOLA o.p.s.

Reference to the local database file of the institution

ŠKODA AUTO a.s.

ŠKODA AUTO VYSOKÁ ŠKOLA o.p.s.

celoživotní / field:
Master of Business Administration / Global Management in Automotive Industry

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