CSR (corporate social responsibility) in relation with company Sperbank of Russia

Ing. Taras Sarakhman

Diplomová práce

Abstract:

Corporate Social Responsibility (CSR) forms the basic principles of business strategy corporations or firms in a way that is ethical, friendly and beneficial to society in terms of development. Diploma thesis provides an international overview of corporate social responsibility in banks. The theoretical part presents the history and development of CSR in Russia, Europe and "Sberbank of Russia". The study is based on the assumption that a single model of CSR does not exist in pure form, as it depends on the historical features of the different countries, as well as the financial condition of individual banks and the banking system as a whole. The practical part is dedicated to the analysis of activities in the area of corporate social responsibility of the "Sberbank of Russia", the analysis of external and internal corporate social responsibility policy of JSC "Sberbank of Russia", describes the history of the Sberbank Bank, the main strategic goals and objectives, the legal aspects of its activities, and make recommendations on the evaluation of effectiveness of social policies "Sberbank of Russia". The research revealed the distinctive features of corporate social responsibility of the banking business in different countries, and also formulated the conclusion that the American model of CSR is the most common in the world, because of simplicity of its implementation in the short term.

Keywords

Banks, corporate social responsibility, business ethics, stakeholders, national peculiarities, corporate governance

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 30. 9. 2014

Obhajoba závěrečné práce

• Obhajoba proběhla 29. 10. 2014
• Vedoucí: Dr. Ing. Jan Campbell, Ph.D.
• Oponent: MBA Jiří Vicek

Vysoká škola finanční a správní

Magisterský studijní program / obor:
Ekonomika a management / Business Management and Corporate Finance