Ing. Eleonóra Baculáková
Master's thesis
Tvorba obchodní strategie podniku
Business strategy generation
Abstract:
The presented master thesis “Business strategic generation” deals with the theory and practice of strategic management. The theory of small and medium-sized enterprises as well as essential qualification for market success are the parts of the theoretical part. The focus is on the description of general strategic analysis process, on which basis the optimal strategy is formulated. In the pragmatic …moreAbstract:
Predmetom predloženej diplomovej práce „Tvorba obchodnej stratégie podniku“ je teória a prax strategického riadenia. Teoretická časť sa zaoberá teóriou malých a stredných podnikov a predpokladmi pre ich úspech na trhu. Ťažisko teoretickej časti leží v popise všeobecného postupu vypracovania strategickej analýzy podniku a z neho vyplývajúcej tvorby stratégie. V praktickej časti sú aplikované teoretické …moreKeywords
Malý a stredný podnik hodnota pre zákazníka strategické riadenie vízia a ciele podniku externé a interné faktory podniku Porterov model konkurenčných síl SWOT analýza obchodná stratégia podniku (Small and medium-sized enterprise customer value strategic management firm’s mission and goals external and internal firm’s factors Porter’s five forces analysis SWOT analysis business strategy)
Language used: Slovak
Date on which the thesis was submitted / produced: 23. 3. 2009
Identifier:
https://is.muni.cz/th/tgep5/
Thesis defence
- Date of defence: 1. 6. 2009
- Supervisor: Ing. Viliam Záthurecký, MBA
- Reader: doc. Ing. Antonín Stehlík, CSc.
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Masarykova univerzita, Ekonomicko-správní fakultaMasaryk University
Faculty of Economics and AdministrationMaster programme / field:
Economy and Management / Business Management
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