The effect of aesthetic product presentation on consumer perception and purchase making: The case of Candelae Stories – Anastasiia Donchenko
Anastasiia Donchenko
Master's thesis
The effect of aesthetic product presentation on consumer perception and purchase making: The case of Candelae Stories
The effect of aesthetic product presentation on consumer perception and purchase making: The case of Candelae Stories
Abstract:
The following Master’s Thesis is devoted to assessing the impact of aesthetics product presentation on consumer perception and the subsequent buying decision based on the modern case of the Candelae.Stories brand that operates in Russia. The theoretical part will reveal the basic concepts of social media marketing, particularly on Instagram, principles of visual communication and the role of aesthetics …moreAbstract:
The following Master’s Thesis is devoted to assessing the impact of aesthetics product presentation on consumer perception and the subsequent buying decision based on the modern case of the Candelae.Stories brand that operates in Russia. The theoretical part will reveal the basic concepts of social media marketing, particularly on Instagram, principles of visual communication and the role of aesthetics …more
Language used: English
Date on which the thesis was submitted / produced: 4. 12. 2020
Identifier:
https://vskp.vse.cz/eid/83275
Thesis defence
- Date of defence: 14. 6. 2021
- Supervisor: Martin Machek
- Reader: Radek Tahal
Citation record
ISO 690-compliant citation record:
DONCHENKO, Anastasiia. \textit{The effect of aesthetic product presentation on consumer perception and purchase making: The case of Candelae Stories}. Online. Master's thesis. Praha: University of Economics, Prague. 2020. Available from: https://theses.cz/id/uvy81e/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttps://vskp.vse.cz/eid/83275
Vysoká škola ekonomická v Praze
Master programme:
Management
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