The Role of Youtube in the Consumer Decision Making Process – Wahaj Muhammad
Wahaj Muhammad
Bachelor's thesis
The Role of Youtube in the Consumer Decision Making Process
Abstract:
The thesis focuses on exploring what is YouTube’s role in the consumer decision making process. The theoretical part reviews decision making process, rise and impact of social media and its’ influence on consumer behaviour. The objective of the study is to determine if YouTube has an impact on the consumer decision making process. This will be determined by assessing the role of YouTube in the individual …viac
Jazyk práce: English
Datum vytvoření / odevzdání či podání práce: 15. 3. 2021
Obhajoba závěrečné práce
- Vedúci: Ing. Lenka Platilová Vorlíčková
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Instituce archivující a zpřístupňující práci: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementBachelor programme / odbor:
Economics Policy and Administration / Business Administration
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