Jana Mišúlová

Bachelor's thesis

Presvedčovacie postupy v komunikácii s klientom banky

Persuasive Practices in Communicating with Client
Abstract:
Work deals with persuasion practices in communicating with clients, šhich are very important for the successful conduct trade talks in the form of bargaining. The work is divided into tjree chapters. The first chapter focuses on th theoretical viw of communication, dealing with people, process and negotiation phase, the styles, strtegies and tactics. It also includes the characteristic of customers …more
Abstract:
Bakalárska práca sa zaoberá presvedčovacími postupmi v komunikácii s klientom banky, ktoré sú veľmi dôležité pre úspešné vedenie obchodných rozhovorov formou vyjednávania. Práca je rozdelená do troch kapitol. Prvá kapitola je zameraná na teoretický pohľad na komunikáciu, jednanie s ľuďmi, proces a fázy vyjednávania, jeho štýly, stratégie a taktiky. Súčasťou sú aj charakteristické rysy zákazníkov, príprava …more
 

Keywords

Kľúčové slová Komunikácia Obchodné vyjednávanie Taktiky vyjednávania Stratégie vyjednávania Klient Zákazník Keywords communication trade negotiation negoriation tactics negotiation strategy client customer
 
Language used: Slovak
Date on which the thesis was submitted / produced: 6. 5. 2014
Identifier: https://is.ambis.cz/th/jfluo/

Thesis defence

  • Date of defence: 5. 6. 2014
  • Supervisor: Mgr. Petra Polievková, PhD.
  • Reader: Ing. Adriana Zliechovcová, MBA

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Institution archiving the thesis and making it accessible: Vysoká škola regionálního rozvoje a Bankovní institut – AMBIS, Bankovní institut vysoká škola SK
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Banking Institute/College of Banking

Banking Institute/College of Banking SK

Bachelor programme / field:
Banking / Banking Management

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