Evaluation of Online Marketing Communication

Shota Shakarishvili

Master's thesis

Abstract:

This work pursuit to examine a major function is to research the Internet marketing strategies of Travel companies and to examine brand new developments of web marketing. The thesis is break up into theoretical and realistic elements. This work starts with a theoretical one, by giving an introduction to the topic and briefly highlighting the latest principles of marketing. The primary theoretical section is concerning the website being a most important software of the net advertising merchandising. For this, customary literature and on hand web sources have been used. The practical part shows survey of two Travel companies. One of them is market leader with latest online marketing tools; the other one is just using e-mail and simple Internet tools. Thesis aim is to show how useful and profitable is online marketing in Tourism businesses and give them a plan, how they can follow it. Research was made on customers, asking them a questions regarding online marketing. What they think is it a good idea for Travel companies to try their business in Internet.

Keywords

Marketing, Analysis, Research, Website, Internet, Online

Jazyk práce: English

Datum vytvoření / odevzdání či podání práce: 11. 4. 2016

Obhajoba závěrečné práce

• Vedúci: Ing. Tereza Balcarová, Ph.D.

Czech University of Life Sciences Prague

Faculty of Economics and Management

Master programme / odbor:
Economics Policy and Administration / Business Administration