The Impact of Emojis on Users' Responses Online – Ing. Hoang My Ly
Ing. Hoang My Ly
Master's thesis
The Impact of Emojis on Users' Responses Online
The Impact of Emojis on Users' Responses Online
Anotácia:
This research investigated the role of presence of emojis in advertisements on customer brand engagement and purchase intentions. It also focused on how these relationships differ across different age groups. Non-probability convenience and purposive sampling approach were employed to collect survey data with 168 respondents. Paired samples t-test and regression analysis were conducted. The result …viacAbstract:
This research investigated the role of presence of emojis in advertisements on customer brand engagement and purchase intentions. It also focused on how these relationships differ across different age groups. Non-probability convenience and purposive sampling approach were employed to collect survey data with 168 respondents. Paired samples t-test and regression analysis were conducted. The result …viac
Jazyk práce: English
Datum vytvoření / odevzdání či podání práce: 10. 5. 2024
Identifikátor:
https://is.muni.cz/th/q8dv9/
Obhajoba závěrečné práce
- Obhajoba proběhla 19. 6. 2024
- Vedúci: Ing. Dušan Mladenović, Ph.D.
- Oponent: Ph.D. Prateek Kalia
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Instituce archivující a zpřístupňující práci: Masarykova univerzita, Ekonomicko-správní fakultaMasaryk University
Faculty of Economics and AdministrationMaster programme / odbor:
Business Management / Business Management
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