Ing. Hoang My Ly

Master's thesis

The Impact of Emojis on Users' Responses Online

The Impact of Emojis on Users' Responses Online
Anotácia:
This research investigated the role of presence of emojis in advertisements on customer brand engagement and purchase intentions. It also focused on how these relationships differ across different age groups. Non-probability convenience and purposive sampling approach were employed to collect survey data with 168 respondents. Paired samples t-test and regression analysis were conducted. The result …viac
Abstract:
This research investigated the role of presence of emojis in advertisements on customer brand engagement and purchase intentions. It also focused on how these relationships differ across different age groups. Non-probability convenience and purposive sampling approach were employed to collect survey data with 168 respondents. Paired samples t-test and regression analysis were conducted. The result …viac
 
 
Jazyk práce: English
Datum vytvoření / odevzdání či podání práce: 10. 5. 2024

Obhajoba závěrečné práce

  • Obhajoba proběhla 19. 6. 2024
  • Vedúci: Ing. Dušan Mladenović, Ph.D.
  • Oponent: Ph.D. Prateek Kalia

Citační záznam

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Instituce archivující a zpřístupňující práci: Masarykova univerzita, Ekonomicko-správní fakulta

Masaryk University

Faculty of Economics and Administration

Master programme / odbor:
Business Management / Business Management