Business plan for Travel Agency "HoneyGo"

Adelia Ikhsanova

Bakalářská práce

Anotace:

The aim of bachelor thesis is to write a business plan for travel agency HoneyGo. The purpose of the plan is to create such marketing strategy to be competitive on the Czech market, and determine strategies of development to promote the product and services of the company. The analysis of the company will be conduct through description of administrative plan, SWOT and PEST analysis. Porter Five analysis will represent how attractive the Czech Tourism market is. After conduction, Five Forces analysis were identified the strategies suitable for HoneyGo. For Marketing plan was used Marketing mix, which consist of Product, Price, Place, and Promotion. The Financial plan will show all costs, and Cash Flow statement.

Abstract:

The aim of bachelor thesis is to write a business plan for travel agency HoneyGo. The purpose of the plan is to create such marketing strategy to be competitive on the Czech market, and determine strategies of development to promote the product and services of the company. The analysis of the company will be conduct through description of administrative plan, SWOT and PEST analysis. Porter Five analysis will represent how attractive the Czech Tourism market is. After conduction, Five Forces analysis were identified the strategies suitable for HoneyGo. For Marketing plan was used Marketing mix, which consist of Product, Price, Place, and Promotion. The Financial plan will show all costs, and Cash Flow statement.

Klíčová slova

Business plan, Travel agency, Tourism industry, Customer analysis, Company analysis

Keywords

Customer analysis, Tourism industry, Business plan, Travel agency, Company analysis

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 6. 2. 2017

Obhajoba závěrečné práce

• Obhajoba proběhla 6. 6. 2017
• Vedoucí: Blanka Habrmanová
• Oponent: Jan Mareš

Vysoká škola ekonomická v Praze

Bakalářský studijní program / obor:
Ekonomika a management / Corporate Finance and Management