Hong Soeung

Master's thesis

Online Marketing Analysis for a Selected Company in Malaysia

Online Marketing Analysis for a Selected Company in Malaysia
Abstract:
Importance of internet communication and online marketing has increasingly emerged as businesses can now connect, communicate, and maintain relationship with customers through various digital platforms namely websites, social media accounts and emailing. Since such communication methods are less direct but significantly more persuasive and attractive comparing to the traditional promotion techniques …more
Abstract:
Importance of internet communication and online marketing has increasingly emerged as businesses can now connect, communicate, and maintain relationship with customers through various digital platforms namely websites, social media accounts and emailing. Since such communication methods are less direct but significantly more persuasive and attractive comparing to the traditional promotion techniques …more
 

Keywords

digital marketing tools online marketing analysis Online Marketing

Keywords

online marketing analysis digital marketing tools Online Marketing
 
Language used: English
Date on which the thesis was submitted / produced: 14. 12. 2022
Identifier: https://vskp.vse.cz/eid/88474

Thesis defence

  • Date of defence: 1. 2. 2023
  • Supervisor: Václav Stříteský
  • Reader: Jan Mareš

Citation record

Cite this text

Full text of thesis

Contents of on-line thesis archive
Published in Theses:
  • autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Praze
https://vskp.vse.cz/eid/88474