Tereza Miltová
Bachelor's thesis
Podniková strategie
Corporate Strategy
Abstract:
Cílem této práce je vytvořit návrh strategie pro vybraný podnikatelský subjekt na základě analýzy relevantních faktorů podnikatelského prostředí. V teoretické části jsou definovány klíčové pojmy a provedena rešerše relevantních technik a přístupů v oblasti strategické analýzy a tvorby strategie. Na základě této znalostní báze je vytvořena metodika tvorby strategie. Analytická část zahrnuje představení …moreAbstract:
The aim of this bachelor thesis is to create a strategy design for a selected business entity based on the analysis of relevant factors of the business environment. The theoretical part defines the key concepts and conducts a search of relevant techniques and approaches in the field of strategic analysis and strategy design. Based on this knowledge base, a strategy development methodology is developed …more
Language used: Czech
Date on which the thesis was submitted / produced: 4. 5. 2023
Thesis defence
- Supervisor: Ing. Martin Cenek, Ph.D.
- Reader: Jan Cholenský, CSc.
Full text of thesis
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Institution archiving the thesis and making it accessible: NEWTON University Group, Vysoká škola NEWTONNEWTON University Group
NEWTON UniversityBachelor programme:
Economics and Management
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