Yunteng Zhang
Master's thesis
eCommerce Consumer Behaviour in Southeast Asia
eCommerce Consumer Behaviour in Southeast Asia
Abstract:
This master’s thesis aims to investigate e-commerce consumer behavior in Southeast Asia, with a focus on identifying online purchase behavior, assessing how different factors could influence online consumer’s perception about perceived risk and trust and proposing possible causes and reasons behind it. To fulfill these goals, the research is constituted of data mining, a quantitative survey and content …moreAbstract:
This master’s thesis aims to investigate e-commerce consumer behavior in Southeast Asia, with a focus on identifying online purchase behavior, assessing how different factors could influence online consumer’s perception about perceived risk and trust and proposing possible causes and reasons behind it. To fulfill these goals, the research is constituted of data mining, a quantitative survey and content …more
Language used: English
Date on which the thesis was submitted / produced: 4. 10. 2017
Identifier:
http://www.vse.cz/vskp/eid/73694
Thesis defence
- Date of defence: 14. 6. 2018
- Supervisor: Václav Stříteský
- Reader: Dominik Proch
Citation record
ISO 690-compliant citation record:
ZHANG, Yunteng. \textit{eCommerce Consumer Behaviour in Southeast Asia} [online].
Praha, 2017 [cit. 2021-01-26]. Available from: <https://theses.cz/id/vuqfj4/>.
Master's thesis.
University of Economics, Prague.
Thesis supervisor Václav Stříteský.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttp://www.vse.cz/vskp/eid/73694
Vysoká škola ekonomická v Praze
Master programme / field:
Ekonomika a management / International Management
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