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Yunteng Zhang

Master's thesis

eCommerce Consumer Behaviour in Southeast Asia

eCommerce Consumer Behaviour in Southeast Asia
Abstract:
This master’s thesis aims to investigate e-commerce consumer behavior in Southeast Asia, with a focus on identifying online purchase behavior, assessing how different factors could influence online consumer’s perception about perceived risk and trust and proposing possible causes and reasons behind it. To fulfill these goals, the research is constituted of data mining, a quantitative survey and content …more
Abstract:
This master’s thesis aims to investigate e-commerce consumer behavior in Southeast Asia, with a focus on identifying online purchase behavior, assessing how different factors could influence online consumer’s perception about perceived risk and trust and proposing possible causes and reasons behind it. To fulfill these goals, the research is constituted of data mining, a quantitative survey and content …more
 

Keywords

E-commerce consumer behavior Perceived risk Trust Southeast Asia Purchasing behavior

Keywords

Southeast Asia Purchasing behavior E-commerce consumer behavior Perceived risk Trust
 
Language used: English
Date on which the thesis was submitted / produced: 4. 10. 2017
Identifier: http://www.vse.cz/vskp/eid/73694

Thesis defence

  • Date of defence: 14. 6. 2018
  • Supervisor: Václav Stříteský
  • Reader: Dominik Proch

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http://www.vse.cz/vskp/eid/73694