Online marketing organizace Sdružení historických sídel Čech, Moravy a Slezska – Vilém Kulhavý
Vilém Kulhavý
Master's thesis
Online marketing organizace Sdružení historických sídel Čech, Moravy a Slezska
Online marketing of the Association of Historical Settlements in Bohemia, Moravia and Silesia
Abstract:
Tato diplomová práce se zabývá on-line marketingem neziskové organizace Sdružení historických sídel Čech, Moravy a Slezska. Cílem této práce je návrh on-line komunikační strategie na základě zhodnocení dosavadní marketingové komunikace neziskové organizace na internetu, a to převážně za účelem oslovení mladší generace. Právě na mladší generaci, která je zde charakterizována věkem od 18 do 35 let, se …moreAbstract:
This master's thesis focuses on the online marketing of the non-profit organization the Association of Historical Settlements in Bohemia, Moravia and Silesia. The aim of this work is to propose an online communication strategy based on the evaluation of the organization's previous marketing communication on the internet, primarily to reach out to the younger generation. The Association seeks to target …more
Language used: Czech
Date on which the thesis was submitted / produced: 8. 12. 2023
Identifier:
https://vskp.vse.cz/eid/91580
Thesis defence
- Date of defence: 15. 1. 2024
- Supervisor: Petr Janeček
- Reader: Jan Tlučhoř
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttps://vskp.vse.cz/eid/91580
Vysoká škola ekonomická v Praze
Master programme:
Cestovní ruch
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